With retail carried out over the internet becoming increasingly competitive, one leading industry commentator has said how to get the best out of ecommerce.
Pontus Kristiansson is CEO and co-founder of online merchandising solutions firm Avail Intelligence.
He urges retailers that a better shopping experience that invites shoppers to spend more, is one of the few differentiators still available to retailers who sell using HTML.
He told industry portal, IMRG that in terms of getting ahead, "M-commerce, personalisation and multi-channel convergence are all pieces to this puzzle."
Encouragingly however, new business models are now being enabled by innovations of technology.
A Takeaway
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