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'Lipstick entrepreneurs' boom because of recession

The number of businesses run by women is set to double in the next decade as the recession helps boost an increase in "lipstick entrepreneurs", a new report predicted today.

The Telegraph reports that the number of self-employed females will grow to two million after reaching a "tipping point" this year, according to a study by Avon and the Federation of Small Businesses (FSB).

The report claims that the recession had acted as a catalyst to the growth in female-owned start-up businesses.

Avon President Anna Segatti, said: "This report confirms a pattern already seen in history - that when the going gets tough, women see opportunities and run with them".

"Widespread redundancies have led many women to conclude that starting their own business no longer offers significantly less job security than contracted employment, offering women more in benefits in terms of family-friendly flexible hours in an environment unrestricted by glass ceilings".ADNFCR-2683-ID-19442242-ADNFCR
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