Mr Site community

First things first - let's clear up what branding actually is and why it's so important for your website.

To help explain, we'd like to introduce a new monthly segment to the Mr Site newsletter that calls on experts to share their skills and experiences. So to help give you an introduction on how to start branding your website, Mr Site is bringing you some exclusive tips from Simon Middleton, The Brand Strategy Guru.

Simon is one of the UK's best-known independent brand strategy advisors and has worked with some of the country's biggest brands. His book How To Build A Brand In Thirty Days is being published by Capstone early next year and you'll see Simon this autumn as an expert brand advisor in Duncan Bannatyne's new series about seaside businesses on the Virgin 1 channel. So if a Dragon is asking Simon's advice, we think you could find it useful too!